Demand for exotic fruits growing fast among Indians

Indian's desire for exotic fruits is rising quickly, according to the most recent JD Mart Consumer Insight, with varieties like durian, dragon, passion, and kiwi making their way onto their dinner tables. According to recent trends on JD Mart, Just Dial's newest business-to-business platform in India, while apples and bananas continue to be the country's most popular fruits, a sizable portion of health-conscious consumers are choosing uncommon and exotic fruits like kiwi, dragon, passion, and durian.

As per the latest data, among the most consumed fruits in the country, banana, apples, grapes, and pomegranates were the top draws on JD Mart. Searches for wholesalers for banana and apples contributed to almost 40 per cent of the overall searches in the fruits and vegetables category on JD Mart. Exotic and rare fruits like kiwi, dragon, passion, and durian saw a 96 per cent YOY rise in demand on JD Mart.

Commenting on the trends, Prasun Kumar, CMO, Just Dial, said: "In the last two years we have witnessed a rapid transformational change across fruits and vegetable supply chain stakeholders. As a platform, JD Mart is trying to bring both suppliers and end consumers online for a wide range of fruits and vegetables. We have seen a 44 per cent YoY rise in searches, and it is a testament to the platform's success in consolidating this industry online. As a result, we are also seeing new and emerging trends for exotic fruits and vegetables. Largely newer fruits like Kiwi, Dragon, Passion, and Durian are seeing a rise in popularity since they have become easy to be discovered and bought.