The European market potential for exotic tropical fruit
Consumers in Europe are becoming more interested in trying out new fruit kinds and flavours. This leads to a higher market value for exotic fruit with most imports in northern Europe. Communicating the health benefits of exotic fruit can help increase the demand. Pomegranates, passion fruit, physalis and lychees may be leading the demand, but other exotics such as pitahaya, rambutan and carambola are definitely part of the growth potential.
This product study covers a number of fresh exotic fruits that are traded under the Harmonized System (HS) codes 08109020 and 08109075 (see table 1 below). See the Classification and Latin names for edible fruit and nuts in the EU Trade Helpdesk.
Some of these exotic fruits are relatively known in Europe and marketed in higher volumes, such as pomegranates, passion fruit and to a certain extend lychees and physalis. Other fruits such as cactus figs, medlars and cherimoya have a strong regional consumption. These are most common in the Mediterranean region due to their local production. Less common exotics that often have to be imported include pitahaya, rambutan and jackfruit.
See also the specific CBI product studies on promising export products for some of the mainstream exotics such as pomegranates and lychees, niche exotics like rambutan and tropical fruits that are not included in this study such as fresh mangoes, papayas, coconut or persimmons.
Frequently Asked Questions
European market trends for exotic fruits show a significant rise in consumer demand, driven by a shift toward healthier eating habits and the appeal of diverse flavours. Fruits like mangoes, avocados, and dragon fruits are becoming increasingly popular as consumers seek nutrient-packed, exotic alternatives to traditional fruits.
The growing demand for exotic fruits in the European market is primarily due to health-conscious consumers seeking more diverse, nutrient-dense options. These exotic fruits are rich in vitamins, antioxidants, and fibre, making them ideal for promoting overall health and well-being.
In the European market, popular exotic fruits include dragon fruit, mangoes, papayas, and passion fruit. These fruits are favoured for their unique flavours, vibrant colours, and health benefits, such as boosting the immune system and enhancing digestion.
Tropical Exotics is well-aligned with the European market trends for exotic fruits by offering high-quality, fresh, and sustainable produce. We source our exotic fruits directly from trusted farms to meet the growing demand for healthy, exotic options in Europe, ensuring our customers receive only the best.
Absolutely! The exotic fruits we offer at Tropical Exotics are carefully selected to match the preferences of European consumers. With a focus on quality, flavour, and health benefits, our exotic fruits perfectly cater to the growing interest in diverse and nutritious produce in the European market.
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1 comment
Parthiban
Created at: Thu, Feb 16, 2023
Very Useful
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